Discover the questions people are asking

(Please allow up to 3 minutes for each search to complete)

IMPORTANT: Current known issues:

The recent increase in PAA results has increased maximum search time to 3 minutes and caused some PNG generation to break, we are aware of this. The increased number of results also makes the tree harder to view, so we are considering changing the UI. You can scroll or pinch on mobile to zoom in on results. Please keep in mind this is an Alpha release which means you are getting access while we build it, so missing and broken functionality is to be expected.

What is it for?

Gain an understanding of how questions are topically grouped to inspire writers, inform content teams and ensure you’re satisfying users and reaching your SEO potential.

What does it do? will take your search term and show you what other questions “people also ask”. We’ll then dig deeper and show you visually how each level of questions is topically grouped with the next.

Is it the same as AnswerThePublic?

No. AnswerThePublic uses Suggest data, which shows combinations of auto-complete searches. uses "People Also Asked" data, which provides results for more longtail searches and critically, shows the relationships between these topics and questions. We're big fans of AnswerThePublic, it's another tool for a different job.

How is it made?

After seeing Alessio Nittoli’s brilliant Python CLI method for exploring PAA data, we decided to bring this functionality to the web for majority that are not comfortable running command line tools and installing packages. is proudly powered by Go

It’s in Alpha – more to come

Being in Alpha, it means there are some features missing and everything may not work quite as planned yet. If you’d like to make a suggestion, please check it’s not on the below list and email it to [email protected]

Planned features/fixes to come:

  • Image generation fix for increased results